06 July 2023

Amazon Music strengthens relationship with Renault Group, becoming the first music streaming service to collaborate with an F1 Team.


BWT Alpine F1 Team is proud to announce Amazon Music as the official music streaming sponsor of the team. This move further strengthens Amazon Music’s relationship with the Renault Group, having previously collaborated on the launch of the music streaming service on the Megane e-tech and Austral.


From the 2023 Formula 1 British Grand Prix taking place this weekend, July 7-9, at the iconic Silverstone Circuit, the Amazon Music brand will be featured on the team’s A523 Formula 1 cars as well as on the helmets of race drivers, Esteban Ocon and Pierre Gasly, with further collaborations to come.


“We are delighted to be collaborating with Amazon Music and we look forward to working with such a powerful and inspiring global brand,” said David Gendry, VP, Alpine Sponsoring, Partnerships and Communications. “This collaboration will provide not only enhanced visibility for both BWT Alpine F1 Team and Amazon Music, but it will also provide a host of unique activations and opportunities matched by common interest for both parties. We are very excited to begin this collaboration and we welcome Amazon Music to the team from this weekend’s British Grand Prix, the home race of the Enstone team.”



Amazon Music is not new to the world of sport and has previously integrated music into sport experiences including NBA Con and Overtime Elite (OTE) to ignite fandom at the intersection of music and sport.



“We are thrilled to further strengthen our relationship with the Renault Group through this exciting collaboration with Alpine, said Karolina Joynathsing, Director, Business Development at Amazon Music. “Sport and music together play a key role in cultural influence. So, we are delighted to widen our footprint in sport and bring artists and fans closer to the drivers, sport and music they love with this global collaboration with Alpine around F1.”



For more information on the 2023 Formula 1 British Grand Prix and the full schedule, please visit British Grand Prix 2023 - F1 Race (formula1.com)



About Amazon Music



Amazon Music is an immersive audio entertainment service that connects fans, artists, and creators through music, podcasts, and culture. Amazon Music brings fans closer to what they love, with curated and personalised playlists, artist livestreams, artist merch, and Amazon Exclusive podcasts. Prime members get access to over 100 million songs in shuffle mode, All-Access playlists, plus top podcasts ad-free, included with their membership. Customers can upgrade to Amazon Music Unlimited for full, on-demand access to 100 million songs in HD and a growing catalogue of Ultra HD and Spatial audio. Anyone can listen to Amazon Music by downloading the Amazon Music app for free, or wherever they listen to music including Alexa-enabled devices. Learn more at https://www.amazon.co.uk/music.



About BWT Alpine F1 Team



BWT Alpine F1 Team competes in the FIA Formula One World Championship with race winners Esteban Ocon and Pierre Gasly. Led by Team Principal Otmar Szafnauer, the team finished fourth in the 2022 Constructors’ Championship as it continues its quest to reach the pinnacle of Formula 1.



Led by CEO Laurent Rossi, Alpine is the French-style sports car brand founded in 1955 by Jean Rédélé and is now the dedicated brand for innovative, authentic and exclusive sports cars of the Renault Group. A wider Business Unit allows Alpine to benefit from the heritage and know-how of its historic Dieppe factory and the engineering expertise of BWT Alpine F1 Team, Alpine Racing and Alpine Cars teams.



Amazon Music Media Contact:

Siobhan Walsh-Johnson siowal@amazon.com

BWT Alpine F1 Team Media Contact: